Polestar is set to unveil a new design language that aims to retain its distinctive aesthetic while appealing to a broader audience, as revealed by its latest concept, the Formula 2030. This forward-looking design will influence upcoming models like the Polestar 2 and the all-new Polestar 7, ensuring a recognizable brand identity that won’t alienate existing customers. Key elements such as the signature Dual Blade headlights are being refined, and the brand’s characteristic clean surfacing will continue to define its minimalist yet striking appearance, promising an evolution that is both fresh and familiar.
Adapted from: Motor1.com - Articles
