In a bold move that directly targets its main competitor, Epic Games has revealed that it’s leveraging generative AI to develop a new version of its Games Launcher, explicitly aiming to be faster and more efficient than Steam. This admission signals a significant shift in development strategy, moving away from traditional coding methods towards an AI-assisted approach described as “vibe-coding.” The company, known for Fortnite and Unreal Engine, is essentially using AI to rapidly iterate and optimize the launcher’s performance, with the stated goal of surpassing the user experience offered by Valve’s dominant PC storefront. This aggressive development tactic suggests a strong desire from Epic to capture a larger share of the PC gaming market by offering a demonstrably superior and quicker platform, directly challenging Steam’s long-held reign.
Adapted from: Eurogamer.net News Feed
