Christy Cham, the visionary behind the CHAM brand, reveals the unexpected muse for her elevated everyday wear: the iconic supermodels of the 1990s. Cham explains that her ‘better-than-basics’ line draws direct inspiration from the effortless yet powerful silhouettes that defined the era, translating that timeless glamour into modern, accessible fashion. This isn’t just about simple tees and tanks; it’s about infusing those foundational pieces with the sophisticated structure, the confident draping, and the subtle sexiness that supermodels like Naomi Campbell, Cindy Crawford, and Kate Moss embodied. Cham meticulously crafts her garments to offer that same aspirational feel, transforming ordinary essentials into statement pieces that empower the wearer with a touch of runway-ready allure, proving that true style lies in the elevated details of even the most fundamental wardrobe items.
Adapted from: News
