Mitsubishi is reportedly gearing up to re-enter the lucrative U.S. pickup truck market, with a new model slated for a 2028 debut. This strategic move marks a significant shift for the Japanese automaker, which has been absent from the segment for over a decade. Sources indicate that the upcoming truck will leverage the robust underpinnings of the established Nissan Frontier, suggesting a shared platform that could accelerate development and potentially benefit from Nissan’s extensive experience in the North American truck arena. While details remain scarce, the collaboration with Nissan, a fellow member of the Renault-Nissan-Mitsubishi Alliance, points towards a truck that could offer a compelling blend of familiar reliability and Mitsubishi’s own design and feature enhancements. The target launch year of 2028 implies a considerable development timeline, allowing for thorough testing and refinement to ensure the new Mitsubishi truck can compete effectively against established rivals in a highly competitive segment.
Adapted from: Motor1.com - Articles
