Lexus has ascended to the pinnacle of dealer satisfaction, achieving the highest marks among luxury automotive brands in America, a significant indicator of robust manufacturer-retailer relationships. This celebrated success for Lexus contrasts sharply with the performance of Infiniti, which finds itself at the other end of the spectrum, indicating a need for strategic improvements in its dealer network engagement. The broader automotive industry, however, is experiencing a positive trend, with dealer relationships showing marked improvement across the board, suggesting a collective effort towards fostering more collaborative and supportive partnerships between manufacturers and their retail outlets. This industry-wide uplift, while overshadowed by Lexus’s exceptional performance, points to a growing recognition of the critical role dealers play in brand success and customer satisfaction.
Adapted from: Motor1.com - Articles
