The Legend of Zelda franchise was reportedly facing a significant decline in interest, described as being in “dire straits,” before the monumental success of 2017’s Breath of the Wild. This revelation comes from former Nintendo marketing leads who observed a trend of diminishing engagement with the series leading up to the release of the critically acclaimed title. Breath of the Wild is credited with revitalizing the franchise, injecting a massive surge of new energy and recapturing a broad audience that had seemingly been drifting away, thus preventing what could have been a serious crisis for one of Nintendo’s most cherished intellectual properties.
Adapted from: Eurogamer.net News Feed
