The Manufacturer’s Suggested Retail Price, or MSRP, is often misunderstood as the final price you’ll pay for a vehicle. However, this figure is merely a recommendation from the car maker to the dealership, serving as a baseline for negotiation rather than a fixed cost. Dealerships are independent businesses and can set their own prices, often influenced by market demand, inventory levels, and their own profit margins. This means the actual selling price can be higher or lower than the MSRP, depending on a variety of factors unique to each transaction and location, making the MSRP a starting point for discussion, not a guarantee of cost.
Adapted from: Motor1.com - Articles
