In a monumental display of dedication, Mass Effect fans have launched a high-profile campaign to rally support for BioWare’s iconic RPG series, culminating in a massive billboard takeover in the heart of New York City’s Times Square. This bold move is part of a larger, ongoing effort by the ‘Save Mass Effect’ movement, which has ambitious plans for further advertising initiatives and fan engagement throughout the remainder of the year, including potential activations around major gaming events like The Game Awards. The Times Square billboard serves as a powerful statement, showcasing the enduring passion and vocal fanbase that refuses to let the beloved franchise fade, signaling a clear message to BioWare and its parent company about the community’s unwavering desire for new installments and continued support for the Mass Effect universe.
Adapted from: Eurogamer.net News Feed
